Bernard Jean Étienne Arnault, Chairman and Chief Executive of LVMH Moët Hennessy

Pledging to temporarily repurpose its perfume manufacturing facilities for the production of hydroalcoholic hand sanitizers, French multinational corporation and conglomerate specializing in luxury goods, LVMH Moët Hennessy has announced the free distribution of its latest product, in light of the worsening Covid-19.

LVMH Will Transforms Its Perfume Factories to Produce Hand Sanitizer

Churning out an expected 12 tons of gel by the end of the first week, LVMH’s donation hopes to aid French health authorities in combating the potential risk of disinfectant shortages, whilst minimizing the spread of the virus.

Appealing to individuals beyond their usual demographic of high-end consumers, the LVMH hand sanitizers are completely ‘nameless’ and ‘unbranded’ – a detail closely aligned with the conglomerate’s long standing philanthropic code of conduct, which values social responsibility and awareness, business integrity, and strong consumer-relations over profiteering.

Bernard Jean Étienne Arnault, Chairman and Chief Executive of LVMH Moët Hennessy

“Through this initiative, LVMH intends to help address the risk of a lack of product in France and enable a greater number of people to continue to take the right action to protect themselves from the spread of the virus.” – Bernard Jean Étienne Arnault, Chairman and Chief Executive of LVMH Moët Hennessy.

The Lazzaro Spallanzani Hospital in Rome

In addition to the mass production of health-related resources, LVMH has reported an official donation of at least 16 million renminbi (USD$2.2 million) to The Red Cross Society of China – whilst its substantial donation to the Lazzaro Spallanzani Hospital in Rome, by subsidiary brand, Bulgari, has allowed for the purchase of state-of-the-art microscopic image acquisition systems, which will be fundamental in the development of an effective vaccination against the virus.

Of the many luxury brands both within and beyond the conglomerate working towards the pandemic’s swift resolution, designer Giorgio Armani has offered at least USD$1.4 million to numerous Italian hospitals and institutions, while Kering has donated USD$1 million to The Red Cross Society of China, and Hermés has pledged at least USD$711,278 to the China Soong China Ling Foundation in support of the medical professionals tackling Covid-19 at the frontlines.

LVMH Lab

Other donors include Swiss luxury conglomerate and owner of Cartier, Van Cleef & Arpels, and Chloe; Richemont, who has sponsored China’s virus containment efforts through bolstering the country’s medical supplies with USD$1.4 million.

As of today, the spread of the novel Covid-19 has resulted over 6,500 deaths worldwide, and infected at least 169,000 individuals. With 300 French nationals placed in intensive care units, the nation has since closed all restaurants, cafes, cinemas and clubs, whilst issuing a ban on other large gatherings, in an effort to contain the spread.

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from LUXUO