Jo Malone London’s Limited Edition English Fields Collection

Jo Malone London has become known, amongst beauty editors and consumers alike for it’s regularly themed Limited Edition ranges which, as well as introducing new fragrance mixes to the main collection (for a limited time) in a solid seasonal theme, offer us some beautifully themed imagery that makes the perfumes come alive with feeling. It’s a clever ruse of the brand. There’s regularly something new and exciting to market combined with a ‘test the waters’ factor. If a certain perfume mix sells well and has a hit reaction, it can be re-introduced in a similar form at a later date.

This March sees Jo Malone London’s English Fields collection come alive in a harvest of five fragrances.  Presented in beautifully matte, pastel-tonal bottles, the new releases attempt to encapsulate the dry, fresh heat of an English Summer. Wheat fields (without a skipping Theresa May, thankfully), blue skies, , dappled sunshine, straw boater hats, hope and vitality abound in this collection that contains concoctions such as Poppy & Barley, Primrose and Rye, Oat & Cornflower, Honey & Crocus and Green Wheat & Meadowsweet. Created by perfumer, Mathilde Bijaoui, she says, “To have cereals and grains as the main focus is a first for me.” It’s a novel approach, for sure.

Primrose and Rye is an uplifting little beauty of a fragrance that dances around the wrist in joy.Warm, sunny bunches of primroses have dry hints of golden ears of corn. There’s a deeply soft warmth of vanilla and rye present with sweet. honey-toned, powdery facets of mimosa opening up to reveal its beauty. This acts like a burst of mid-day sunlight through an open window. It warms the soul while being light-hearted and just a bit giddy and girly. This is what every budding Glastonbury pop princess should wear rather than fake floral wreaths in their hair.

Poppy & Barley  is a much lighter, sharper mix that’s immediately fruity on application (blackcurrant) before opening up to a earthy tones of poppy, barley and bran. The fruity floral is tempered with soft, powdered musky loveliness that adds sophistication and stops this from being too runaway youthful.

These two offers have enticed me to drop by my local Jo Malone London store to sample the Oat & Cornflower, Honey & Crocus and Green Wheat & Meadowsweet offers. Oat & Cornflower, with its warm oats, blue cornflowers and elegant vetiver base sounds particularly appealing.

There’s depth to these releases. And imagination. The boldness to go in a whole new direction using barley, oats and rye is inspiring and brings a whole new angle to Jo Malone London’s many existing facets.

The Jo Malone London English Fields Limited Edition Collection is available from March 2018 at jomalone.co.uk and in Jo Malone London boutiques nationwide. Priced at £47 for 30ml.

from Katie Chutzpah