Louis Vuitton Spring/Summer 2021
Built within the universe of The Adventures of Zoooom With Friends, an assortment of characters conceptualized by Louis Vuitton creative director Virgil Abloh, our favourite statement-making pieces from the Maison’s Men’s Spring/Summer 2021 runway in Shanghai make a much awaited comeback.
These installations from Miami’s Design District which used augmented reality to connect with the fantastical characters, finally materialize in the physical world in the form of signature monogram bag styles offset by imaginative three-dimensional character illustrations.
Showcasing a variety of nano-sized handbags, Christopher backpacks, Soft Trunk pieces, a bucket hat covered in the iconic Damier check pattern, Ollie and Trainer sneaker silhouettes in hues of neon orange, yellow, and bright pink, and accessories which include black and white sunglasses, necklaces and earrings. Set to launch on 15th January 2021, the whimsical crew of characters have long represented the brand’s fundamental belief in inclusivity and individuality, whilst promoting increased sustainability, “founded in four methods of upcycling: new looks made from recycled material, looks repeated from the Fall / Winter 2020 collection, looks freely created by the studio during the lockdown using recycled material, and new looks created from existing ideas.”
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