GH Mumm Appoints New CEO: Usain Bolt

French champagne house GH Mumm caused an uproar, followed no doubt by giggles, when it announced this week that Olympic gold medalist Usain Bolt is the new CEO. Of course, CEO in this case stands for Chief Entertainment Officer so no, Pernod Ricard (owner of the Mumm brand) hasn’t lost its marbles. Bolt was appointed … Continued

from LUXUO