Luxury fashion brands such as Louis Vuitton and Bulgari have cultivated brand names that have transcended generations and remained relatively immune to the volatility of trends. The timelessness of such brands comes from the brand equity that has been developed through a carefully crafted purpose-driven approach and fiercely protected by trademark law, both domestically and […]
The post Luxe Brand Equity: The Power of Trademarks in Luxury Travel and Luxury Fashion appeared first on The Cultureur | A Luxury Travel and Lifestyle Blog.
from The Cultureur | A Luxury Travel and Lifestyle Blog
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