Plagued by the inconvenience of worldwide stay-at-home notices, luxury shopping at physical boutiques have since taken a backseat in the lives of most civilians. While an issue for some, Roman jeweller Bvlgari has since turned these unprecedented circumstances into an opportunity, through accelerating its worldwide digital expansion with the launch of e-commerce platforms in 7 additional countries within the next 90 days. The best luxury has to offer will soon be a click away, as Bvlgari aims to bring the world to you — one pampering gift at a time for the elevated every day, and for special occasions.

The Life-Like Online Bvlgari Shopping Experience Goes Live in Seven New Countries

From May 21st to July 29th, the new online shops will arrive and go live in this order: Singapore, United Arab Emirates, Italy, France, Korea, Mexico and Brazil. Shoppers will then be able to discover the wonderful world of Bvlgari anywhere, anytime, and enjoy their favourite pieces in the most hassle-free way — delivered straight to their homes.

Establishing the brand’s first e-shop in the late 2000s, Bvlgari’s initial journey towards an integrated omnichannel experience was long and challenging, undergoing a severe revamp of design, customer care and logistics to service major operations in USA, Canada, China, Japan, United Kingdom, Germany, Spain and Australia – where products can be both shipped home or collected in a boutique.

Promising a highly specialised team of professionals, dedicated to serving the clients’ needs, is the cornerstone on which the Roman Maison has built its online shopping strategy. Featuring an efficient customer service driven by a dedicated e-concierge team, Bvlgari’s e-commerce platform is further enhanced by 3D product images and augmented reality (AR), available for products formatted for personalization on mobile iOS. Through AR, customers will be able to scale Bvlgari bags true-to-size in a real-world environment for a life-like shopping experience.

Bvlgari CEO Jean-Christophe Babin.

“E-commerce must be an engaging and exclusive 360 degrees experience, offering the same service of excellence delivered in a Bvlgari boutique. Not to mention the complementarity of the website with the Boutiques in terms of contents and information. With COVID-19, our e-shop has become our number 1 store worldwide with a growth exceeding 100% and we believe it will reinforce its leading position after COVID-19, as it has been an accelerating factor. The key to this success lies in its smooth interconnection with the ‘physical’ boutique and the other digital channels — therefore, in our coherent omnichannel approach and total alignment of Boutiques associates and consumer care advisors” – Bvlgari CEO Jean-Christophe Babin.

With plans to incorporate these revolutionary tech components for jewellery, watches, and other categories within Bvlgari’s catalogue, another key aspect of the maison’s ever-evolving digitization plan includes, the simplification of the online purchase process, through free shipping and flexible delivery (within 24 hours when required), complimentary returns both online and through customer service or directly at the boutique (when they re-open) and a selection of the most used payment methods are some of the dedicated tools and services breaking some of the taboos related to the purchase of luxury items — especially jewellery — through digital channels.

Furthermore, for an ultra-coherent experience, a piece of the Roman Condotti boutique will reach each client through the exclusive packaging for online purchases, featuring the unmistakable Bvlgari Pantheon mesh. To celebrate the launch of Singapore’s e-commerce platform on May 21st, the first 30 clients (with a minimum spending of SGD1,000) will receive a celebratory gift from Bvlgari as a gesture of appreciation.

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