Wednesday, December 1, 2021

Château Mouton Rothschild’s 2019 Label Is Revealed

Château Mouton Rothschild 2019 label
Image: Château Mouton Rothschild

For Château Mouton Rothschild, the link between wine and art is an integral part of its history. Château Mouton Rothschild has prided itself on collaborating with leading names in contemporary art who create an exclusive artwork for its labels.

Danish-Icelandic artist Olafur Eliasson created “Solar Iris of Mouton” for the Château Mouton Rothschild 2019 label. The artwork is divided into two horizontal stripes: the upper part represents daytime with its golden hues, and the lower part represents the night in midnight blue.

Château Mouton Rothschild
Image: Château Mouton Rothschild

The stripes frame the oculus which represents Château Mouton Rothschild. Surrounding it is a series of ellipses that form a ring, charting the path of the sun in relation to the Earth. The higher and lower arcs represent the longest and shortest day of the year respectively.

Co-owner of Château Mouton Rothschild, Julien de Beaumarchais de Rothschild, explains why he chose Eliasson to be the label’s creator: “I have been fascinated by Olafur Eliasson’s work for many years. His wonderful exhibition at Versailles in 2016 was a defining moment for me and I said to myself ‘One day, if he is willing, Olafur Eliasson will be one of Château Mouton Rothschild’s artists’.”

Château Mouton Rothschild has also teamed up with Sotheby’s for an online auction of a single lot of the 2019 vintage. The lot includes a wide range of formats, with an exclusive double magnum, the label of which will be signed by the artist and the family, six bottles, three magnums, an Imperial and the only Nebuchadnezzar released on the market to date.

The Château will also invite the successful bidder and five guests to come and collect the lot in person from the estate itself. They will be invited for a private tour and an exclusive lunch with one of the owners of the château.

The proceeds will go to the Bergonié Foundation, which supports the funding of a private non-profit European hospital. The auction will close on December 1, 2021.

If you’re a fan of alcohol, consider the Veuve Clicquot x Yayoi Kusama collection. The perfect bottle of champagne to ring in the new year. The new creation is also a celebration of the brand’s new vintage, La Grande Dame 2012. Made entirely of Pinot Noir and only 10 per cent Chardonnay.

For more alcohol reads, click here.

The post Château Mouton Rothschild’s 2019 Label Is Revealed appeared first on LUXUO.



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