French jeweller Cartier welcomes international actress Gong Li as its latest global High Jewellery ambassador. In her new role, she will collaborate with the Maison on various events and appearances.
A regular at many red carpet events, the actress is famous both in China and the rest of the world. Her acting accolades include winning Best Actress across Berlin International Film Festival, Venice International Film Festival, The Gold Lion award, the Golden Palm Award, and the Best Actress and Best Artistic Achievement at the 24th Montreal World Film Festival. With over 50 acting awards, she has served as jury and president for multiple international film festivals.
Gong’s first major breakthrough was the 1987 film called, “Red Sorghum,” which was directed by acclaimed Chinese director Zhang Yimou. And since she has undertaken numerous roles in a plethora of films that include “Memoirs of a Geisha”, “Hannibal Rising” and more recently in 2019 in Disney’s remake of “Mulan”.
In response to her new appointment, Gong says, “As a renowned jewelry and watch Maison, Cartier has enthralled the world with its creations for nearly 175 years. With its curiosity, eye for beauty and sense of style, the Maison has never ceased to explore the possibilities of creativity — this is the Cartier way, and it is also my philosophy.”
“Cartier has always supported the world of art and culture, something that resonates deeply with me. I am honored to hold the title of brand ambassador for Cartier high jewelry, and look forward to creating moments of magic, together.”
Arnaud Carres, Senior Vice President, Chief Marketing Officer of Cartier International is delighted to continue fostering relationships with Gong and her new appointment at the Maison. “Her talent and determination have led to memorable works of cinema; her passion and free-spirited attitude strongly echo Cartier’s core values; she is an amazingly inspiring role model for all women in the world, across all generations.
Gong joins other global ambassadors from the Maison such as Lily Collins, Ella Balinska and Jackson Wang. In the past months, a number of luxury brands have appointed new ambassadors and they include Kpop star Lisa from Blackpink and Chinese actor Yang Yang for Bvlgari, Chinese actress Dilraba Dilmurat for Panerai and Kpop phenomenon BTS for Louis Vuitton.
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