(RIMOWA)
Considering that RIMOWA has been around for more than a century now, it’s inevitable that the brand has evolved. What started out as a brand famed for pioneering aluminium and polycarbonate for use in suitcases—effectively changing the way people travel—is now a luxury lifestyle brand that still puts materiality, innovation and craftsmanship at the forefront. To mark the debut of the Original Bag, RIMOWA unveiled a new campaign starring Liu Wen, Central Cee, IB Kamara, and Larissa Hofmann to highlight the bag’s broad appeal.
RIMOWA’s biggest shift was in 2020 when it launched its first series of lifestyle bags and accessories parked under the Never Still line. The soft, canvas constructions are trimmed with nylon and leather for hardy, urban-driven solutions that extend the brand’s ethos of functional tools for a lifetime of movement beyond the travel space. Around the same time, a collaboration with Dior introduced the Personal case, which is essentially an Original suitcase shrunken into a crossbody bag or clutch, that now remains part of RIMOWA’s core offerings and has birthed a Sling Clutch iteration. And just last year, the RIMOWA Signature line was launched with sustainable regenerated nylon as its base material.
Read More: Rimowa x Tiffany & Co. Collaboration Announced for September
(RIMOWA)
(RIMOWA)
Now, four years since its evolution into lifestyle bags and accessories, RIMOWA returns to its game-changing lightweight aluminium innovation for its first unisex handbag, the Original Bag.
Read More: The RIMOWA Original Suitcase Flaunts Its Most Expressive Colour Yet — Emerald
Right off the bat, the design of the RIMOWA Original Bag is distinctively RIMOWA—the grooved design emblematic of the brand, the seamless colour-matched aesthetic, and the rounded reinforced corners. Like the Personal, you could consider it as a mini-sized Original suitcase but constructed and designed with updated functionality to adapt for its handbag use. It’s crafted in aluminium with a leather handle that’s further reinforced with an aluminium frame so that it’s both comfortable and sturdy to hold on to as a top-handle bag. A branded webbing strap is included for added versatility so that it can be used as a shoulder bag or a crossbody bag.
(RIMOWA)
(RIMOWA)
Because the Original suitcases’ locking mechanism wouldn’t make complete sense to be adapted for a handbag (imagine having to fiddle with two clamps every few minutes), RIMOWA devised a new button mechanism that facilitates easy opening and closing of the Original Bag. And if you’re familiar with the Original suitcases’ handles that snap down flat with that rather satisfying clack, the same mechanism would be a potential annoyance for something that you’d reach for far often than a suitcase. The top handle on the RIMOWA Original Bag stays upright so you’re able to grab it and go with ease, but it can also lay flat for a more sleek silhouette when not carried as a handbag. All very clearly thoughtfully crafted.
Read More: In This Lifetime with RIMOWA
(RIMOWA)
The interior of the Original Bag is fully lined with Italian-made leather with a roomy compartment. Considered touches include a zipped pocket as well as slots for cards; there’s ample space for all that you’d need on the daily to go about your way.
(RIMOWA)
(RIMOWA)
This is a new chapter for RIMOWA and the Original Bag is most certainly just the beginning. You could say that this new design is a longtime coming but as they say, good things come to those who wait. And, boy, isn’t this a good one.
Read More: Rimowa and Louis Vuitton revolutionise the future of travel essentials
The RIMOWA Original Bag in Silver and Black is now available at RIMOWA stores as well as online.
This article was first seen on Esquire.Sg.
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The post RIMOWA Introduces Its First Aluminium Handbag appeared first on LUXUO.
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